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Nokia launches Lumia 900 and 610 in Australia

  • Nokia launches two new smartphones
  • Flagship Lumia 900 and the budget 610
  • Great for both business users and pensioners
Written by Mikaella Clements
21/05/2012

Nokia have announced that their new phones in the Lumia line will launch in Australia in June and July.

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The Nokia Lumia 900 is Nokia's newest flagship phone, improving on their popular Lumia 800. The 900 improves on the 800, boasting better battery life, the ability to tether it and allow other devices to connect to the internet through the phone, and a new 1MP front-facing camera (usual for video calling, and for checking that your hair looks okay on any given day).

 

Nokia Lumia 900

Aside from that and one other factor (see below!), the Lumia 900 keeps the same core specs as the Lumia 800, with the same 1.4GHz processor, 512MB of RAM, 16GB of internal memory, and 8MP back-facing camera. Despite the bigger screen, the 900 keeps the same AMOLED display with a 480x800 resolution.

Click here for the best plans on the Nokia Lumia 800.


Notably, the 900 has a much larger screen, at 4.3 inches to the 800's 3.7 inches. This seems to be building on the growing trend of "bigger is better" in smartphone screens. While Apple revolutionised phone design with their black rectangle – the first iPhone – they have generally kept screen size relatively small, meaning that their competition – every other mobile phone manufacturer – have seized upon screen size as a way to differentiate themselves from the dominant heavyweight in the market.

Now, amid Samsung's phablet phone, the Galaxy Note, doing extremely well with its 5.3 inches and rumours that Apple too will be aiming for big and beautiful in their next model, Nokia have jumped on board.

The Lumia 900 will, however, be more original than and distinct from other smartphones on the market for its Windows Phone OS. Windows Phone OS has been designed specifically to work with the Lumia phones, meaning that the simple and beautiful interface is at its best with these phones. The Windows Phone OS offers a very different approach to smartphone usability and interface than Apple's OS and the Android lookalike version, as the following screenshots show. If you want to break free of the crowd, any Lumia phone is sure to be something different enough to suit you without sacrificing usability and simplicity.

The Nokia Lumia 900 will be available in June for customers to buy outright for around $699. Buying outright comes with a host of advantages, including the fact that you could then sign up on a great value plan like Amaysim's Unlimited SIM-only no contract plan for $39.90 per month, but the Lumia 900 will also presumably be available on a range of plans.

At this stage, only Optus have confirmed that they will be offering the 900 on a range of plans, including on their $60 plan for no additional handset cost. It will be available in June. Call Optus now on 1300 137 897.

In addition to the Lumia 900, Nokia will be launching their next budget smartphone, the Lumia 610. Marketed along the same lines as the Lumia 710, the Lumia 610 will sell outright for only $329 through Boost Mobile next month, and will be available on a range of plans from different providers from July. Thus far Vodafone have been the ones to step forward and announce for sure that they will be carrying the baby smartphone. Call us for more information about Vodafone on 1300 850 518.

Nokia are counting on the Lumia phones to bring them back up into a competitive position after recent disappointment over sales figures, especially when Samsung outsold them on phones in the last quarter, knocking Nokia off the top spot for the first time in a massive fourteen years.

Nokia seem to be marketing the Lumia 900 towards people who use their phones for work and particularly business. They're counting on the Windows Phone interface that allows integration with Microsoft products and the best data creation possibilities than on any other smartphone. Most offices rely on Microsoft products, and Windows OS are still the dominant in most industries, making the Nokia phone useful for those who want to be able to transfer files between their phone and computer easily.

Chris Carr, Nokia Australian's managing director, said: "When you look at the solution that we are bringing to market, particularly in the business area, there is a very logical fit in terms of the assets that Nokia brings to the table along with Microsoft. We've seen some fantastic transaction already in that business space, in particular companies such as Bridgestone and Billcorp, just to name a few. The introduction of the Nokia Lumia 900 and Nokia Lumia 610 have been very well-received overseas, and we expect a similar consumer reaction here."

However, the Lumia phones shouldn't just be seen as a phone for business users. The alternative Window sOS makes them a great option for anyone who wants to avoid Apple's iOS, and the budget price on the Lumia 710 and Lumia 610 makes them an alluring and smart option for first time smartphone users.

If you want to try out a smartphone but don't want to pay for an $800 iPhone or go on a 24 month contract, Nokia's budget smartphones are a good way to get used to the smartphone system and decide if it's for you. They would also make a great gift for older members of your family, if you want to help some of the pensioners in your family get up with a phone that has all the advantages of a smartphone, but is simple to use and not too expensive for pensioner budgets.

Unconvinced by the Lumia range? Try taking a look at some of Australia's favourite smartphones: the Apple iPhone 4S 64GB, the Nokia Lumia 800, or, to try something different, the brand new Samsung Galaxy Note.

If you're still having trouble finding a plan and/or phone, or have any further questions, please don't hesitate to call us on 1300 850 518 and we'll be happy to help you further.

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